Jimmy McGill (aka Saul Goodman) wants to be hired to sell office copier machines. As any good salesman should do in a \"sell me this pen\" situation, he connects his product to what makes it valuable. \"The copier? It's the beating heart of any business. It goes down, it causes delays, that is lost money, that is frustrated employees, that's a negative work environment, that's a business on life-support\". Would you not buy his copier now?