The Clicquot Club Company, also known as Clicquot Club Beverages - („Clicquot\", pronounced \"Klee-Ko\" and sometimes spelled \"Clicquot\" was the fictional name of the Eskimo Boy that was pictured on the bottle and in the company's advertising) - was a national beverage company which sold several varieties of soda. After 80 years of operation, the company was bought and shut down by Canada Dry in 1965.
In 1925 Clicquot Club became one of America's pioneer radio advertisers, creating the Clicquot Club Eskimos, a bright dance orchestra under the direction of Harry Reser, which remained on the NBC network week after week from 1926 through 1934. At one time the program was especially cited by NBC as being the oldest continuous weekly show on the network. From the days of the old crystal sets to the latest type of consoles, the Eskimos were standard weekly entertainment in millions of American homes, and the sale of the product extended throughout the length and breadth of America and far beyond its shores. The Clicquot Club Eskimos wore eskimo suits when playing live and before a studio audience. The same basic band recorded under a dizzying array of pseudonyms for dozens of different record labels.
Recording:
My One And Only (music & lyrics George and Ira Gershwin) - Clicquot Club Eskimos (Harry Reser's Orch.), voc, Tom Stacks, Columbia 1927
